My Role

  • User Research

  • System Architecture & Design

  • Interactive Prototyping

  • Motion & Interaction Design

  • Custom Illustration

  • High-Fidelity Design in Figma


My Role

  • User Research

  • System Architecture & Design

  • Interactive Prototyping

  • Motion & Interaction Design

  • Custom Illustration

  • High-Fidelity Design in Figma


My Role

  • User Research

  • System Architecture & Design

  • Interactive Prototyping

  • Motion & Interaction Design

  • Custom Illustration

  • High-Fidelity Design in Figma


Designing a platform that intelligently adapts to users’ unique health needs, creating a seamless journey from food discovery to order completion across three integrated platforms.

(This case study presents an abridged process due to NDA limitations.)




Designing a platform that intelligently adapts to users’ unique health needs, creating a seamless journey from food discovery to order completion across three integrated platforms.

(This case study presents an abridged process due to NDA limitations.)




Designing a platform that intelligently adapts to users’ unique health needs, creating a seamless journey from food discovery to order completion across three integrated platforms.

(This case study presents an abridged process due to NDA limitations.)




Rajpat website

Rajpat website

Objective

Objective

Objective

of orders missed due to no online ordering

of customers use delivery platforms

30%

42%

42%

of customers use delivery platforms


30%

website conversion

rate

18%

website conversion

rate

18%

18%

website conversion

rate


Today, customer behavior is shifting toward online orderring, delivery apps, and seamiess digital experiences, it faces challenges in

  • Showcasing its menu visually online in a way that matches adesorvense interfacese

  • Capturing online reservations and takeout orders through a smooth, responsive interface

• ⁃ Standing out against competitors who already have optimized mobile-first experiences and integrated delivery platforms


Today, customer behavior is shifting toward online orderring, delivery apps, and seamiess digital experiences, it faces challenges in

  • Showcasing its menu visually online in a way that matches adesorvense interfacese

  • Capturing online reservations and takeout orders through a smooth, responsive interface

• ⁃ Standing out against competitors who already have

optimized mobile-first experiences and integrated delivery platforms


Today, customer behavior is shifting toward online orderring, delivery apps, and seamiess digital experiences, it faces challenges in

  • Showcasing its menu visually online in a way that matches adesorvense interfacese

  • Capturing online reservations and takeout orders through a smooth, responsive interface

• ⁃ Standing out against competitors who already have optimized mobile-first experiences and integrated delivery platforms

Low digital engagement and limited online

ordering options reduce customer reach — limiting Rajput's growth potential.

Low digital engagement and limited online

ordering options reduce customer reach — limiting Rajput's growth potential.

-==l.

The Challenge

The Challenge

The Challenge


30%


30%

of orders missed due to no online ordering

  • Buttered chicken

  • Kachumber Salad

  • Chana Masala

  • VEGETABLE SAMOSA

  • Curry

  • TANDOOR (CLAY OVEN) SPECIALTIES

  • Buttered chicken

  • Kachumber Salad

  • Chana Masala

  • VEGETABLE SAMOSA

  • Curry

  • TANDOOR (CLAY OVEN) SPECIALTIES



To address Rajpat's low digital engagement, I designed adaptive ordering platform that personalizes the user journey from discovery to checkout.

  • Personalized Menu Recommendations - Leveraging user preferences, health needs, and ordering history to surface relevant dishes.

  • Streamlined Ordering Flow - A simplified, mobile-first interface that reduces friction at each step, from browsing to payment.

  • Integrated Delivery Experience - Seameless connection between in-app ordering, delivery tracking, and notifications.

  • Visual Consistency & Brand Alignment - A refreshed UI system that retlects Rajpat's identity while improving accessibility and navigation n.

Solution

Solution

Solution


To address Rajpat's low digital engagement,

I designed adaptive ordering platform that personalizes the user journey from discovery to checkout.

  • Personalized Menu Recommendations - Leveraging user preferences, health needs, and ordering history to surface relevant dishes.

  • Streamlined Ordering Flow - A simplified, mobile-first interface that reduces friction at each step, from browsing to payment.

  • Integrated Delivery Experience - Seameless connection between in-app ordering, delivery tracking, and notifications.

  • Visual Consistency & Brand Alignment - A refreshed UI system that retlects Rajpat's identity while improving accessibility and navigation .


To address Rajpat's low digital engagement, I designed adaptive ordering platform that personalizes the user journey from discovery to checkout.

  • Personalized Menu Recommendations - Leveraging user preferences, health needs, and ordering history to surface relevant dishes.

  • Streamlined Ordering Flow - A simplified, mobile-first interface that reduces friction at each step, from browsing to payment.

  • Integrated Delivery Experience - Seameless connection between in-app ordering, delivery tracking, and notifications.

  • Visual Consistency & Brand Alignment - A refreshed UI system that retlects Rajpat's identity while improving accessibility and navigation.